Become a certified business coach with clients who stay for years.
Everything you need to certify, sign clients at £2,000 a month, and deliver results that keep them. All in one place, so you can decide with full clarity.
I signed my first client within two weeks, and replaced my £180,000 salary in six months.
Created by Pam Featherstone — 3× Global Coach of the Year · 100+ experienced consultants certified · £1M coaching practice built in under three years
The trap
You're brilliant at what you do. So why does every month start from zero?
Whether you're in a senior role doing 50-hour weeks and eyeing consulting as the way out, or you've already gone independent — the trap is the same. Consulting looks like freedom. In practice it's the same 50–60 hour week, with less security.
It's a Monday, and there's no client work booked. The last project ended; the next isn't lined up. So you spend the morning on a proposal that takes three hours, send it off, and hear nothing back. Again. Thirty to forty percent of your week disappears into pitching and admin nobody pays you for.
You're always either scrambling for work or drowning in it.And underneath sits the quiet fear that you've built the worst of both worlds: an employee's pressure, an owner's risk, and the upside of neither.
Feast, then famine, then start again. The number you keep is whatever's left when the work runs out.
Why coaching, not consulting
You don't need more clients or a higher day rate. You need a different model.
Raising your rate gave you higher highs and the same lows. Working harder moved you closer to burnout. The ceiling never moved — because the ceiling isthe model. Here's the difference, per client.
| One consulting client | One coaching client | |
|---|---|---|
| You earn | £5,000 / month | £2,000 / month |
| Your time | 20–30 hours a week | Two 90-minute sessions a month |
| Effective hourly rate | Low | Many times higher |
| They stay | Weeks | Years |
| Lose one and | It's a hole in your income | You barely notice — you hold more |
Same expertise. A far higher hourly rate — from clients who stay for years.
The three core pillars
Certify. Get clients. Deliver results.
Most programmes hand you one piece. This is the whole system, in the order you actually need it.
Become a certified coach
Walk into any business, in any industry, and lead with confidence from your very first session.
Sign clients at £2,000 a month
A proven engine that fills your calendar, and a sales process that signs clients by showing value.
Deliver results that keep them
The complete Profit System, so clients see measurable gains and stay with you for years, not weeks.
Here is everything you get inside each one.
What you get
Everything you receive, in one place.
Not a certificate and a wish of luck. The complete, ready-to-run business: the skill, the clients, and the delivery system, with full support around all of it.
Certify
World-class coaching skill, and the confidence to use it.Business Coach Certification
World-class coaching skills to create lasting, transformational change for your clients and their businesses.
The COACHED Method
Our unique framework to coach any owner, in any industry, on any challenge, with complete confidence.
AI Client Simulators
Two to three years of coaching experience distilled into a few weeks, so you are confident from your very first client.
Get clients
A complete engine to sign clients at £2,000 a month.Client Acquisition System
A proven, ready-to-use process to sign your ideal clients at £2,000 a month for around three hours of coaching delivery.
AI Lead Generation Platform
An AI-powered marketing system you use straight away to generate leads consistently, every day, no matter how busy you are.
The Sales System
The exact sales call structure, scripts and demo, so you sign clients by showing value, not by selling.
Deliver
The system that keeps clients paying for years.The Profit System
The complete delivery method, built on three frameworks: the 5 Levels of Business Owner, the 3 Pillars of Vision, Velocity and Value, and the 9-Step Roadmap.
4-Week Client Onboarding
A structured onboarding inside the roadmap that gets every new client moving fast and feeling the value early.
BOSS Pro and Delivery Toolkits
The BOSS Pro coaching tool, plus the client delivery resources and toolkits you reach for in every session.
Support and community
You are not doing this alone.
You are plugging into a proven system and the 270+ coaches who have already walked the path you want to take.
- Weekly live group calls on Zoom, plus training and implementation sessions
- Ongoing business-building support and guidance, every step of the way
- A private community to share wins, swap ideas and ask for help
- Direct guidance from Zander, Pam and Mark, with over 50 years of coaching between them
Bonuses
Added value, beyond the certification.
StryvX Personal Development Programme
Created by founder Zander Woodford-Smith. Eleven hours of deep behavioural psychology and neuroscience training, used by over 22,000 people worldwide. An advanced programme for your own development, and to share with your clients.
The Resource Vault
A comprehensive library of practical delivery tools, resources and frameworks to support your delivery, structure your sessions and elevate your positioning.
The proof
The proof is in the numbers.
“I signed my first client within two weeks, and replaced my £180,000 salary in six months. Today I'm home every night, working half the hours.”
“£10,000 a month within 35 days. Matched my MD salary in six months. Five years on, I haven't lost a single client.”
“I'd never coached a day in my life. Within weeks I was charging £2,000 a month — the framework gives you the confidence to lead any conversation.”
The receipts
Sounds too good to be true? Believe our members, not us.
“Replaced my £180,000 salary in six months — and I'm home every night.”
“Matched my MD salary in six months. Five years on, I haven't lost a single client.”
“I'd never coached before. The framework gave me the confidence from session one.”
“Went from chasing proposals to a waiting list of enquiries inside two months.”
“Recurring income I can actually plan around. I stopped starting every month from zero.”
“The delivery frameworks make me look like I've done this for a decade. Clients stay.”
Real client results
It is not only your income. It is what you do for theirs.
The Profit System gives you credibility, structure and measurable outcomes: the results that keep clients paying for years.
A law firm owner, working through the Profit System diagnostic with their coach.
An automotive business, after structured coaching engagements.
Ashley Maile's clients stay for years, not weeks. He has never lost one in five years.
What coaching a client looks like
Inside a real client relationship. Not the theory.
Ashley Maile built a £500,000 a year practice on a single Profit System tool. He works with 14 clients and has never lost one in five years. At one of our conferences he walked our coaches through exactly how he uses it: how he structures the conversation, sets boundaries, and turns simple grading into long-term, high-value engagements.
Who is guiding you
Over 50 years of coaching experience, in your corner.
Three times Global Coach of the Year. Built a coaching practice from zero to £1M in under three years.
Built two coaching businesses and the StryvX programme used by over 22,000 people worldwide.
Has been certifying and training business coaches for over 15 years.
The investment
Two ways in. Both open everything.
You get the full Academy from day one: certification in the first four weeks, the client acquisition and lead generation system, the delivery frameworks, BOSS Pro and the community.
- Full access to everything, from day one
- Certification, client system and delivery frameworks
- The simplest, best-value way in
A clean one-off investment.
Enrol now →- The same full access, from day one
- Your first client at £2,000/mo covers the payment
- 60 days to sign before any real risk
£10,500 in total over the seven months.
Enrol now →After the first seven months it continues at £495 a month for ongoing training, the Profit System and brand, BOSS Pro, the AI lead generation platform, weekly workshops, twice-yearly conferences and full community access. No lock-in.
Love it or leave it
Take the entire programme for 60 days.Walk away if it isn't for you.
You get full access to everything: your certification, the client acquisition system, the AI lead generation platform, the community and the delivery frameworks. If you decide it isn't for you, you can leave any time up to 60 days after joining, with no further commitment. It isn't a refund. You simply stop, owing nothing more, and you keep your certification and any clients you have already signed.
Who's in the room
A room of experienced operators. Not beginners.
You won't be sitting next to 25-year-olds learning business for the first time. Everyone here has real commercial expertise — consultants, former directors, people who've run P&Ls for two decades. We don't teach you business. You already know it. We teach you how to coach it.
Questions
The things people ask before they join.
I have never coached before. Can I really do this?
Can I actually sign clients?
How much time does this take?
Is £1,500 a month a big risk?
What if I am not technical?
Who is this for, and who is it not for?
Enrol
Ready to become a coach clients keep for years?
Enrol now to get started, or speak to the team first if you would like to sense-check anything before you commit. Either way, you will leave with full clarity on your first steps.
- Full access from day one, with a 60-day guarantee
- Certified in your first four weeks
- Your first client more than covers the payment
60-day Love It or Leave It guarantee. After seven months, £495 a month, no lock-in.